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Analyzed the effect of mobile phone subsidies on the industry and competition from different viewpoints obviously, a great number of other topics have been researched related to the mobile industry such as new product development by koski & kretschmer (2010) and industry ecosystems by gueguen & isckia (2010) and basole (2009. Harley-davidson's marketing strategy overcame competition how harley-davidson's marketing strategy has overcome fierce competition from foreign companies as many enthusiasts may describe it, the pride of owning a harley-davidson is the pride of owning an 'american icon. Generally, the competition involves three distinct aspects such as the taste and preference, quality and price range foreign and local brands are occupying the local market competitively customers’ references for both brands differ in some ways and one of it is the brand personality.
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